90min is the largest fan-driven media platform in global football. It gives a voice to thousands of dedicated citizen journalists from around the globe, utilizing a next generation publishing platform in order to create relevant localized, rush, interactive and socially empowered content.
They set out to increase monitization with the help of behavioral analytics.
Working with Cooladata enabled them to automatically collect billions of event-based data points in real-time. This event-based behavioral data was unified with non-behavioral data from external networks, allowing 90min to know how much money it invested per affiliate and much more. Download the case study to learn more.