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mySupermarket’s Solution: Cooladata’s Flexibility and Openness

With a customer base of five million monthly grocery shoppers, the real challenge mySupermarket faced was encouraging online purchasing, analyzing user behavior, and spotting emerging trends. 

By analyzing different behaviors, mySupermarket was able to start tracking where and why its users were not buying or dropping off.  Cooladata enabled mySupermarket to drill even deeper with different segments inside its ROPOs (shoppers who Research Online, Purchase Offline), analyzing behavior all the way to the user level. This lead mySupermarket to target specific audiences with tailored offerings and resulted in increased conversion.

 

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