Case Study: Proving the ROI of TV Advertising in an Online World
Pace Media helps companies that sell online, such as mobile app providers and eCommerce sites, take their first steps in TV advertising, proving that this “old school” media is still a very effective channel to grow revenue.
Using Cooladata, Pace Media was able to uncover the crucial link between ads and ROI. They established how many people viewed each ad, how many installs or web visits resulted from it, and what was the resulting revenue. Download the case study today to learn more.